The only constant in running a dating site is the constant change. You need to stay ahead of the change to be popular. Here are some propositions on running a successful website.
A great dating site would never have the same content on more than one page. In fact, any instance of repetition of content would put a red mark in the eyes of the search engine crawlers and they can fine the website. Always have unique content on all the different web pages of your site.
A very effective way of garnering traffic and optimizing your sites’ ranking in search engines is to write posts about trending searches. Major search engines keep track of keyword trends and have reports on this information that you can use to find out what people are looking for at any given time. This tactic can be a lucrative one if you keep your content relevant to your site-i.e. if you have a site selling wine, don’t start writing about St. Bernards just because people all of a sudden are searching for them.
In order to run a successful dating site you have to be able to accept criticism about the site. So don’t get so attached to your design that you refuse to hear any criticism about it. Think of it as an opportunity to improve your site and make the necessary changes based off of the criticism.
Smart phone applications are extremely popular these days. You should consider having an application design that works in tandem with your dating site. Applications make it easier for users to view your website on their phones. Having an application option will make you popular with your customers. You can either hire a contractor to do the coding or you can learn how to do the coding yourself.
iPhone is one of the most popular smart phones around the world. You can create an iPhone app for displaying your dating site since many iPhone users download and use apps extensively. An iPhone app would help in making your website more accessible to new users as well as current users.
Help enhance your users experience and help your site rank high on search engines by creating a dating site that loads as quickly as possible. This will require you to optimize images in code and use a good server. You will also have to make cacheable pages among other things. But these things are important to having a successful website.
Ads are a good thing to have and can make you money, but don’t go overboard. Too many ads will quickly turn off visitors and kill the feel of your site. Play with your layout until you strike the right balance.